Storytelling has been a part of human history for millennia, shaping cultures, movements, and economies. But in today’s world of business and branding, your personal story isn’t just an anecdote—it’s an asset.

For entrepreneurs, founders, and leaders—especially those from historically underrepresented backgrounds—storytelling serves as both a survival skill and a competitive edge. It’s the bridge that connects ideas to investors, products to consumers, and leaders to movements. Your story isn’t just about where you’ve been—it’s the roadmap for where you’re going.

“People don’t buy products. They buy stories.”

I don’t know who first said it, but they deserve a raise.

Because it’s true.

Think about the last time you bought something—a book, a course, maybe even a ridiculously overpriced candle that “smells like a Scandinavian forest at dawn.” (Just me?) Chances are, it wasn’t just the product that pulled you in—it was the story around it.

The founder’s mission.
The promise of transformation.
The way it made you feel—like you weren’t just buying a thing, but joining a movement.

That, my friend, is the power of storytelling. And it’s the one thing separating brands that get noticed from the ones that get ignored.